Natalie Salmon, editor at Hello! Fashion
What are you wearing? I’m wearing a CELIAB floral coat, Nobody’s Child cardigan, ME+EM denim skirt, Chie Mihara boots, vintage sunglasses and a Sézane bag. What are you most looking forward to? For me it’s all about bigger is better; I’m anti-modernity and minimalism. I saw the Harris Reed show last night and it was truly spectacular.
Photograph: Sam Deaman/The Observer
Ramario Chevoy, stylist and dancer
What are you wearing? Everything that I am wearing today is actually vintage apart from the Dr Martens shoes and my hat, which I bought from a Rasta man in Dalston, London. What are you most looking forward to? Ahluwalia 1000%. I love her because she always puts her culture to the forefront of each collection, which is so important now more than ever.
Photograph: Sam Deaman/The Observer
Felicity Hayward, model and author
What are you wearing? The dress and shoes are Sinéad O’Dwyer and the jacket is from a vintage store in New York. What are you most looking forward to? I’m predominately excited to see the Sinéad O’Dwyer show. She is always the most size inclusive show during London fashion week. I’m also looking forward to Di Petsa.
Photograph: Sam Deaman/The Observer
Christopher Ly, content creator and creative lead
What are you wearing? The sleeveless top and trousers are both by London-based Korean designer Eudon Choi. My shoes are Maison Margiela Tabi boots and the silver rings are all from Pilgrim jewellery. What are you most looking forward to? Eudon Choi and FROLOV are two of my favourites; I am drawn to designers that like to experiment with shape. I also recently discovered KGL at a presentation and I’ve fallen in love with their clothing, too.
Photograph: Sam Deaman/The Observer
Blessing, content creator and stylist
What are you wearing? The coat and yellow co-ord set are from a black-owned brand based in London called Kai Collective. My glasses are Loewe, the shoes were thrifted from a charity shop and the jewellery is vintage. What are you most looking forward to? I’m probably most excited for Richard Quinn and JW Anderson, but I also love young designers like Chet Lo, who has inspired my outfit and jewellery today.
Photograph: Sam Deaman/The Observer
Alex Kessler, junior fashion editor, British Vogue
What are you wearing? Today I’m wearing a Dries Van Noten double-breasted suit and 70s style shirt in deep lilac. My shoes are the JW Anderson x Wellipets frog slippers. My bracelet is from Hatton Labs. What are you most looking forward to? Tolu co*ker felt very joyful and refined this season. I’m also looking forward to Paolo Carzana, Aaron Esh and Talia Byre – they are three of the most exciting talents at the moment.
Photograph: Sam Deaman/The Observer
Susie Lau, fashion journalist
What are you wearing? The white knotted inflatable top and nylon cargo trousers are both by JW Anderson. My shoes are vintage Miu Miu. What are you most looking forward to? I grew up in London so I grew up with London fashion week, it was the making of me as a writer. I am very excited to see Aaron Esh and really loved both Molly Goddard and Simone Rocha.
Photograph: Sam Deaman/The Observer
Gianmarco Gronchi, fashion journalist
What are you wearing? The red wool coat, trousers and shirt are all vintage pieces from Italy. The sneakers are Nike, the cream jacket is Jil Sander. Most of my wardrobe is made up of vintage pieces. What are you most looking forward to? JW Anderson most definitely, but I also just love seeing London’s street style. The city has a great energy.
Photograph: Sam Deaman/The Observer
Zeena Shah, designer and content creator
What are you wearing? I am wearing this buttery yellow tailored suit from Aligne with a Marine Serre long-sleeve top. The embellished ballet flats are from Maje, bag is Simone Rocha and the sunglasses are from a Missoma x Le Specs collaboration. What are you most looking forward to? I love brands that incorporate great design and detail into their clothing. I’m specifically looking forward to Eudon Choi and Susan Fang.
Photograph: Sam Deaman/The Observer
Rodrigo, fashion student
What are you wearing? I am wearing Simone Rocha head to toe. What are you most looking forward to? I’m studying fashion management at London College of Fashion, so I love to come and experience being part of this world. I think it’s no surprise I’m most excited for Simone Rocha – I feel so confident in her clothes.
Photograph: Sam Deaman/The Observer
Kelly Eastwood, blogger and sustainability editor
What are you wearing? I’m wearing a green velvet suit by Temperley, Bobbies Paris boots, a Strathberry bag and Saint Laurent sunglasses. What are you most looking forward to? I’m most excited about seeing Huishan Zhang this afternoon. I’ve just come from the Bora Aksu show, which was really romantic and elegant.
Photograph: Sam Deaman/The Observer
Yu Masui, fashion journalist
What are you wearing? My jacket and kilt are Christopher Kane, the knit is Ashley Williams and my jeans are Dries Van Noten. The shoes are from a French brand called 13 09 SR and the bag is my very first Louis Vuitton purchase, from around 25 years ago. What are you most looking forward to? Discovering young designers is definitely my favourite part of London fashion week, but I can’t deny that I’m excited for JW Anderson, Burberry and Simone Rocha, too.
Photograph: Sam Deaman/The Observer
